Let’s face it…
The coronavirus pandemic has changed the way in which we do business forever.
There’s no doubt that this isn’t just a period where the economy slows down, this is a period of fundamental change.
Not only are people less willing to spend money during these uncertain times, but consumer trust is now at an all-time low.
In fact, according to research by Forrester, people distrust brands more than they did at this time in 2018.
This indicates that the COVID-19 pandemic has made consumers less optimistic that companies will deliver on the promises they make.
Another global consumer study by Edelman showed that 60% of people are turning to brands they are “absolutely sure that they can trust” during the crisis.
Building Trust With Your Customers Has Never Been More Important
Your business needs to provide compelling reassurance that customers can trust your brand.
Of course, this is more complicated than simply saying “trust us!”
You have to demonstrate to your customers that you understand them and have their best interests at the forefront.
So the question is:
“What Is The Best Way To Build Trust Online?”
Well, time moves fast in the digital age.
In a famous 2006 experiment, participants were given small amounts of time to judge if someone was trustworthy.
Amazingly, the research found that viewers only needed 100 milliseconds—or one tenth of a second—to form a first impression.
So with that in mind, the question we REALLY need to be asking is:
What medium lets you explain your product or service in the shortest amount of time?
You guessed it…
The Fastest Way To Establish Trust Online Is Through Video
According to SproutSocial, 67% of consumers consider video to be the most trustworthy type of content out there.
There are solid reasons why video is being heralded as the king of content.
It has become both the most popular way people consume content and the type of content with the greatest ROI.
Now, more than ever, people have the ability to choose what content they consume, and when and where they want to do this.
Because of the current pandemic, more and more people are using the Internet.
And with video now responsible for 82% of all Internet traffic…
Businesses That AREN’T Using Video As A Marketing Tool Will Get Left Behind In 2021
Videos are viral in nature and with the right marketing strategy, they can spread across the Internet like wildfire.
Not only do Facebook posts with video garner 48% more views, but they also generate 1,200% more shares than text and image content COMBINED.
But here’s the thing…
Most Marketing Videos Lack One CRITICAL Trust-Building Component
If you want people to be immediately drawn to your video…
If you want people to feel the exact emotion you’re eliciting…
If you want people to trust what you’re saying…
There is one simple thing you have to do:
Put a face in it!
Your brain is hardwired to respond to faces.
From the moment you are born, you are seeking out faces, desperate to look at them, reading them for social cues.
But more often than not, they’re non-existent in business video.
Instead, many companies choose to focus on the product instead of the people… missing this vital human connection.
If You Want Your Videos To Get Any Attention, You Must Include A Face!
It doesn’t matter how great your product or service is…
It doesn’t matter how good your content is…
If you’re not putting out high-quality videos that include a face, you’ll NEVER get the trust you deserve.
And without trust, you’ll never get ACTION.
Let me explain…
Back in 2005, Jennifer Aniston was part of a piece of research conducted by neuroscientists at UCLA and Caltech.
They showed pictures of Jennifer to patients with epilepsy while they were undergoing surgery.
During this surgery, neuroscientists implanted electrodes to measure electrical activity in a part of the brain called the fusiform face area.
This part of the brain does a ton of things, but it’s main role is associating visual information with memory… A.K.A. recognizing stuff.
As they showed the patients pictures of Jennifer, some brain cells in this area went crazy.
The bright spots are oxygenated blood rushing to the fusiform face area, a sign that it is being strongly activated.
These cells were dubbed “Jennifer Aniston cells” as they responded to her face, and only her face.
Pictures of random objects? Nothing.
Pictures of Jen’s whole body? Nothing.
These cells were only interested in Jennifer’s face.
This is just one of a wealth of pieces of research that has shown faces are special for our brain.
So as a species, we are highly attuned to faces.
And you can use this to your advantage in your videos in two powerful ways…
1. To Capture Attention
Find the face in this image:
It probably took only a few hundred milliseconds for your eyes to be drawn through all that visual clutter to Bob Marley.
This is the power of having a specific circuit in the brain devoted to faces.
It means that as soon as a face is found in a scene, your fusiform face area lights up and thrusts your attention towards it.
And it’s the same with video.
As soon as a face arrives on screen, you are compelled by your fusiform face area to look.
2. To build familiarity and trust.
This takes advantage of the familiarity principle.
We develop a preference for objects, places and faces that we’ve been exposed to repeatedly.
This can help you build a personal connection with your audience over time.
You see, when we can’t see someone’s face, we become distrustful.
But when we can see there’s a “real person” associated with a brand, we identify with that person.
As a species, we’re always looking for something to identify with.
KFC’s Colonel Sanders? Ronald McDonald? The Quaker Oats Man?
People recognize these faces and immediately think of the brand.
That’s why big brands often use well-known celebrities as spokespeople in their advertising.
Have the same person present marketing videos so that your audience can start to develop positive familiarity with that individual.
Pretty soon, your viewers will start to feel like they know that person (and your brand).
“Does This Mean I Have To Get On Camera And Record Myself?”
And the simple answer is no.
You’ll be glad to hear we have a solution that allows you to have a real-life spokesperson present your videos… without you EVER personally appearing on-camera or recording your voice.
More on that in a moment.
But first, let’s examine what type of videos containing a face generate the most trust and attention online.
Because on-camera video content comes in all shapes and sizes, including...
- News reports
- Customer testimonials
- Video sales letters
- Product comparisons
- Video blogs (vlogs)
- Live streams
However, if you cast your mind back to the summer of 2020, it’s easy to see that one of these video formats garners more trust and attention than all the rest COMBINED…
People Are Watching More News Videos Online Than Ever Before
The fact is, people are addicted to the news.
Fox News was the most-watched channel on all of American television over the summer of 2020.
Time and time again, the hottest traffic trends online are all built around news content.
From breaking news alerts to heartwarming stories of kittens being rescued from trees, the hottest traffic trends online are all built around news content.
In fact, news content generates more shares on Facebook than any other type of content.
And just in case you didn’t realize how powerful the news is...
Every Powerful World Leader Is Leveraging The News To Influence Their Audience
Donald Trump has the far-right One America News network…
Russia has RT.com, a state-controlled news channel that brings the Russian view on global events to English-speaking countries…
The British government has BBC World News…
Bill Gates funds The Guardian…
Jeff Bezos, CEO of Amazon, owns The Washington Post…
And even conspiracy theorist Alex Jones has gained widespread popularity through his fake news website, InfoWars.
So as you can see, influencers on all sides of the political and business spectrum are leveraging the news report video format to earn attention, build trust and drive action.
And the reason why is simple…
In fact, in a famous 2011 study, researchers found that even when news reports are clearly labeled as having a built-in bias, this does NOT affect people’s perception of the content in the slightest.
In other words...
People Trust The News Even When They KNOW It’s Biased!
Believe it or not, blind faith in the news is so deeply ingrained within your customers that it overpowers logic.
Which means that simply using the news report format to promote your products and services will dramatically increase trust, sales and conversions.
That’s why many of the most powerful figures in the world are using this tried, tested and PROVEN video format to influence their audiences… and now you can too!
A video news release (VNR) is a short video that is formatted to look exactly like a news report.
More importantly, a VNR incorporates all of the key elements used by news channels to keep people so addicted.
Including a professional, on-camera actor who keeps your viewers engaged from start to finish.
And studio-grade animations that give your videos that professional edge… helping your business stand out from the crowd.
But the TRUE power of a video news release stems from the fact that it is framed as a third-party endorsement.
Here’s what I mean:
Let’s imagine I’m a dentist.
You’re new in town and you’re looking for a local dentist that you can trust with your family’s dental care.
What do you think would be more trustworthy?
If I told you I was taking on new patients in your area and claimed I was the best dentist in town…
If I talked about all my qualifications and career achievements to convince you how great I am…
If I told you I had hundreds of happy patients who were delighted with the standard of care they received from my practice…
If I had a news presenter announce that I was taking on new patients in your area, and my association with the news automatically positioned me as the best dentist in town…
If the news presenter introduced me as a leading expert in my field, instantly differentiating me from the hundreds of competing dentists nearby…
And then you saw video footage of my existing patients talking about how delighted they were with the standard of care they receive at my practice…
It’d be option B, right?
Because if I started bragging about myself and talking about how great I am, you’d naturally start to feel skeptical.
However, if I had a trusted news presenter do my bragging for me, you’d be much more likely to accept those statements as being true.
And that’s the power of a video news release.
So, let me give you an overview of how a video news release can work for your business…
Here's how it works...
A video news release targets customers who are in “buy mode” with relevant content delivered in a video format they already know and trust.
The process goes like this…
- A person actively searching for your product or service who is in your target market area sees the video.
- The video not only explains that you offer that product or service in their area, but positions you as the leading local expert in that specific service.
- They click the link to visit your website, then call to make an enquiry, book an appointment, or visit in-person.
When you combine trusted media authority with the type of content your customers are already consuming the most (video), the results can be explosive for your business!
But most importantly, your business benefits in a number of ways…
How Your Business Benefits From A Video News Release
By having a video news release powering your marketing, you will:
- Attract more of your ideal clients, customers, or patients who are actively searching for the products and services your business offers…
- Instantly differentiate you and your business from all your competitors who can only dream of this type of trusted media association…
- Boost your online reputation and position yourself as THE go-to local business in your industry…
- Tap into the preferential treatment Google gives to videos to drive your website to the top of search engine results…
- Dramatically increase your sales and conversions by establishing trust with your target audience from the very first moment they discover you online...
- Build first-to-mind awareness so that your business is always the first name people think of whenever they think about your industry…
And because Google gives preferential treatment to videos, you can see the effects of a video news release within hours of us launching your campaign!
Best of all, VNRs are versatile.
There’s no limit to the number of ways you can use a video news release to promote your business, including…
- Highlight customer reviews
- Launch a new product or service
- Demo your products & services
- Announce a sale or promotion
- Showcase your expertise in a specific area
- Launch an app or online booking system
- Expand or move to a new location
- Do a product comparison
- Position yourself as an expert in your field
- Promote a live event
- Respond to the coronavirus pandemic
And that’s just the tip of the iceberg.
By this point, you’re probably brimming with ideas, but you may also be wondering…
“What Does A Video News Release Actually Look Like?”
It’s a great question.
So before we go any further, take a look at the following examples that we’ve created for some of our clients…
Now you can gain an unfair advantage over your competition with a studio-grade VNR like this about YOUR business.
But there’s a “catch”...
We Can’t Do This For Everyone
In order for us to do this for your business, you must meet this strict (but reasonable) set of criteria.
- 1. You must be in a position to handle more customers, clients, or patients… while maintaining the same high level of service.
- 2. You must have a solid reputation already. Everything we’ll be doing for you will not only be bringing you more traffic, leads, and sales… but we’ll be doing it in a way that positions you as the “best of the best” in your marketplace. And in order for us to do that effectively, you need to actually deliver on the promises you make to your client base.
- 3. You must be willing to let us handle the video creative for you. We’ve been doing this for years and know exactly how to get results. Plus, this way you can focus your attention where it matters… and that’s on your business and customers.
And that’s it!
If you meet this criteria and you’ve read this far, then we’d LOVE to create a video news release to bring you more customers, clients, or patients.
So what does it cost to get started?
Get Started Today For The Lowest Price We’ll EVER Offer
The fact is, most video production companies charge between $5,000 USD and $15,000 USD for a video news release.
And to be honest, it’s a fair price.
But when you take us up on this special offer today, you won’t pay anywhere close to that.
Instead, you can get a professional video news release produced for your company for just $1,497 USD!
It’s the lowest price we will ever offer.
Now, why on Earth would I make this deal SO great?
As a valued Hyper Local Ads client, I want to do something to give back during these uncertain economic times.
My goal here is to over-deliver.
I want to blow you away with life-changing results.
That way, today will be just another step in a strong and lucrative business relationship.
But you don’t have forever to decide...
Hurry, Spots For This Month Are Almost Gone!
Due to the amount of time and resources required to create a video news release about your business, we can only offer 3 of these spots each month.
And at the time of writing, there are just 2 1 spots remaining for the month of November
In addition, this is a limited time offer that we’re extending to celebrate the launch of our video news release service.
In the near future, we’ll be aggressively raising the price of the service.
Which means you may never have the chance to join for just $1,497 USD again.
That’s why I urge you to click the button below to take advantage of this special offer before the countdown timer expires…
And complete the secure online checkout form on the next page.
We’ll send you a confirmation email within minutes containing a link to an online questionnaire that will allow us to get the process started.
Ultimately, only you can decide whether or not this opportunity is right for you.
But whatever you decide, don’t delay.
The future of your business may depend on it.
All the best,